Who is SEL?
A consultant who specializes
in consumer behavior.
Strategic Planning.
Marketing Research.
Internal Audience Projects.
Cases
O BOTICÁRIO
The challenge: to understand the relationship between men and beauty
to inspire the strategy for the launch of the Men’s Line at O Boticário.
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How did we respond to this challenge?
In the beginning, I automatically thought about the digital world, reading
everything that circulated on social media and in news content.
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As these results were in hand, I realized that it was essential to talk to the real experts in the category: men who worked directly with the beauty industry (barbers, fashion bloggers, personal trainers, nutritionists) and on the other hand men where beauty was involved in their lifestyle (motorcycle designers, plastic artists, surfers, architects, DJs, etc.). Of course, without leaving aside the real consumers of the Brand.
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The discovery: in 2016, men took care of themselves, but did not talk about
the matter with anyone. It was necessary to open this conversation.
The work resulted in inspiring insights for the communication strategy and contributed to the O Boticário Men’s Line going from the 24th position to the 5th most sold among the brand's products. The case received the 2016 Grand Effie award!
Clients
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With great pleasure, my name is Diego Selistre.
SEL is a result of my story.
I have a degree in communication and a post-graduation in marketing.
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I’ve worked in relevant companies like Claro, where I was responsible
for the first product for young people in the cell phone market. At AlmapBBDO, I was a strategist for brands such as Antarctica, Bradesco Seguros, and Twix. At DM9, I helped implement the design thinking area. At Box1824, I was contracted to create a new research area.
SEL opened its doors to expand my knowledge beyond consumer behavior.
I have worked on diversity projects, on studies on sexism, and economic crisis.
Something that highlighted me for the rest of my life was the opportunity to improve
the relationship and the knowledge of young people about STDs’.
